Integrated Marketing Communications with Coca-Cola

What is Integrated Marketing Communications (IMC)? To put it simply, IMC is a simple concept that ensures that all forms of communications and messages are carefully linked together. At its most basic level, IMC means integrating all the promotional tools, so that they work together in harmony. Multiple marketing channels are then used to communicate those messages in […]

SEO or PPC? How about both?

What’s the difference between Search Engine Optimization (SEO) and Paid-Per-Click (PPC)? That is the question that most of us would be asking. There are two key differences when considering SEO or PPC. The first is that paid ads appear at the top of the page, above the organic listings influenced by SEO. The second is that […]

How does YOUTUBE make use of big data?

Have you heard of big data? Big data is a term that describes the large volume of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important. It’s what organizations do with the data that matters. Big data can be analyzed […]

Mobile App? Buy & Sell? Carousell!

Think of an app when people say ‘Buying & Selling Marketplace in Singapore’. What do you think of? Yes, to me the first app that comes to my mind would be Carousell. What is Carousell? What are the features? For the benefit of those who have no idea what Carousell is, Carousell is a mobile […]

Have you tried the ‘DELE ALLI’ challenge that went viral?

Do you know about #Delechallenge? Have you attempted the #Delechallenge? Have you succeeded at the #Delechallenge? So what is #Delechallenge and how is it done? Below is an example from the original creator of the internet challenge. The challenge involves making a circular shape using your thumb and index finger around your eye and then […]

How did YEEZY BOOST became one of the most valued sneakers?

“If you don’t OWN it, you might WANT it. If you don’t WANT it, at least you have HEARD of it.” For the benefit of those who really have not HEARD of it, YEEZY is an apparel and sneaker brand founded by an american rapper ‘Kanye West’ in collaboration with Adidas. So how did Adidas […]